Video credits: Joy Bringers Campaign by Jane Doe Creation

QIC Real Estate has launched its festive ‘Joy Bringers’ campaign across its centres, with the Gold Coast’s Hyperdome and Robina Town Centre leading the way.

This holiday initiative honours community heroes who bring joy to others during Christmas, celebrating acts of kindness and the festive spirit through activities and partnerships with local organisations.

The campaign highlights those who make a difference during the holiday season, from volunteers to Christmas enthusiasts who spread joy through charity work, decorations, and community engagement.

QIC Real Estate’s initiative creates a platform to support local causes and community members who embody the true spirit of Christmas.

The Gold Coast’s Hyperdome and Robina Town Centre have transformed into holiday hubs, offering a festive atmosphere and supporting local community groups through charity-driven events, including:

• Inclusive Santa photography sessions, such as Auslan Santa and Sensitive Santa

• Charity gift wrapping stations to support local causes

• Tree lighting events to mark the festive season

• Holiday markets featuring and supporting local vendors

• $172,000+ in gift cards will be given away across all QIC centres, providing a significant opportunity for festive shopping.

• 17 QIC centres are hosting Christmas-themed events, with Hyperdome and Robina Town Centre playing key roles in the Gold Coast area.

• 40+ community partnerships with schools, hospitals, charities, and local groups enable QIC to spread holiday joy and assist those in need.

On the Gold Coast, Hyperdome and Robina Town Centre offer inclusive Santa photography sessions, such as Auslan Santa and Sensitive Santa, designed to ensure everyone can enjoy the festive spirit.

Charity gift wrapping, free family entertainment, and activity stations bring additional holiday magic, with local donations and a Christmas market creating a festive shopping experience for visitors.

Beyond the Gold Coast, QIC Real Estate’s ‘Joy Bringers’ campaign spans multiple centres in Queensland, New South Wales, Victoria, and the ACT.

Each centre engages with its local community, aiming to make Christmas meaningful for families and individuals by bringing them together and recognising those who uplift others.

Bronwyn Cooper, QIC Real Estate Head of Marketing, shared, “Christmas is a special time for all of us, but it can also be a challenging period for many. That’s why we’re committed to supporting our community with meaningful local initiatives, like Santa visits to maternity wards, toy drives, and bringing carolers to our centres.”

Cooper also added, “We all know someone who puts up their Christmas tree in November, handwrites cards, or plays carols on repeat. These are the people who bring joy to our lives, and this year, we’re saying thank you for making Christmas so special.”

Gold Coast residents can look forward to extended trading hours, Black Friday deals, and exclusive giveaways throughout the holiday season at Hyperdome and Robina Town Centre. Additional holiday activities and community events are scheduled to ensure festive cheer continues well into December.