MEGHAN Markle has revealed the launch date for her new lifestyle brand.
The Duchess of Sussex, 43, revealed her new “As ever” project and logo — with palm tree and two birds — in a cringing online post.
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In a snap shared to her Instagram early on Wednesday morning, Meghan can be seen pouring honey onto a croissant sitting on a table with champagne and fruit.
The post is accompanied by a date: “You’re warmly invited: As ever, coming Spring 2025.”
The post was made to the official As Ever Instagram account – which has quickly rocketed to over 600,000 followers.
The description for the page simply reads: “Established 2025”.
The branding of As Ever comes after its previous incarnation – American Riviera Orchard – was refused by the US Patent and Trademark Office.
As Ever, the duchess explained, was secured in 2022.
She promised fans she will still be selling jams, saying “my jam is my jam”, but As Ever opens up more opportunities and is tied to her upcoming Netflix show With Love, Meghan.
But this latest branding has run into more trouble after Meghan was accused of copying a Majorcan town’s coat of arms for the brand’s logo.
Francisca Mora Veny, mayor of Porreres, is now considering legal action and has called for its removal.
Meghan had planned to call her brand American Riviera Orchard, but was told locations cannot be trademarked.
Undeterred, she posted a 70-second Instagram video yesterday, apparently filmed by Harry who is heard saying: “It’s recording.”
She said the original name would have limited what she could sell.
Meghan went on: “This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday.”
It is the latest in a string of rebrands and business failures for the former actress.
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