It’s highlighted the lack of enforcement of the new anti-vaping laws.

Locals say the banned items have become a staple at Moonee Ponds Toyland in recent months.

Today they were quickly hidden behind a black curtain.

It’s an offering that has parents scratching their heads.

The sale of vapes and e-cigarettes has been restricted to pharmacies since July.

But that hasn’t stopped thousands of shops from stocking them across the country.

“Most people, if you ask them on the street, actually just think it;s legal because they’re so broadly available,” CEO of the Australian Association of Convenience Stores, Theo Foukkare, said.

“The fact that these products are available in a toy store, sitting next to toys, is significantly concerning.”

Industry leaders are hopeful a new Victorian licensing scheme is the answer.

It’s set to provide more power to crack down on illicit tobacco and vapes when introduced next year, with those selling the banned goods risking up to seven years in jail and $2.2 million in fines.

9News understands the business owner plans to close the shop next month and that a new tenant is hoping to replace it with a liquor store in the New Year.